SEO report of dardenjewelers.com

Darden Jewelers - Established 1940

dardenjewelers.com/

Darden Jewelers' website


 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : dardenjewelers.com/

Character length : 19

Title
Darden Jewelers - Established 1940
Description
Darden Jewelers' website
Keywords (meta keywords)
Darden Jewelers,darden,jewelers,dardenjewelers,horry,georgetown,county,oldest,jewelry,murrells,inlet,best

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://dardenjewelers.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Darden Jewelers - Established 1940

Character length : 34

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
060000
Heading structure in the source code
  • <H2> Featured Designers
  • <H2> Featured Collections
  • <H2> We Buy Gold!
  • <H2> Store Hours
  • <H2> ABOUT US
  • <H2> Why Buy Locally?
Word cloud
  • project7
  • jewelry6
  • show5
  • earrings5
  • diamond5
  • bracelets4
  • buy4
  • gold3
  • family3
  • pearls3
  • pendants3
  • gemstone3
  • collections2
  • wedding2
  • bands2
  • services2
  • customers2
  • until2
  • darden2
  • jewelers2
  • quality2
  • featured2
  • art2
  • engagement2
  • local2
  • rings2
  • pewter2
  • lestage2
  • krementz2
  • richard2
  • home2
  • candela2
  • collection2
  • bridal2
Keyword matrix
wordtitledescriptionsheading
project
jewelry
show
earrings
diamond
bracelets
Two Word cloud
  • show project3
  • project show2
  • richard krementz2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.00
Flesch Reading Ease
58.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.10
Dale–Chall Readability
6.50
SMOG Index
8.10
Spache Readibility
5.00
Number of letters
2002
Number of words
379
Number of sentences
113
Average words per sentences
3
Number of syllables
650
Syllables in words
657
Average syllables in words
1.72
Number of words in first three syllables
81
Percentage of word / syllables
21.37
Words not in Dale-Chall easy-word list
153
Words not in Spache easy-word list
141

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 970px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
4,704 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
1
Number of source domains
1
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://dardenjewelers.com/wp-content/themes/elite_force/lib/scripts/jquery.js?ver=1.4.2
  • http://dardenjewelers.com/wp-content/themes/elite_force/lib/scripts/custom.js?ver=1.0
  • http://dardenjewelers.com/wp-content/themes/elite_force/lib/scripts/prettyPhoto/js/jquery.prettyPhoto.js?ver=4.1.17
  • http://dardenjewelers.com/wp-content/themes/elite_force/lib/scripts/DD_belatedPNG_0.0.8a-min.js?ver=0.0.8a
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://dardenjewelers.com/wp-content/themes/elite_force/lib/scripts/prettyPhoto/css/prettyPhoto.css
  • http://dardenjewelers.com/wp-content/themes/elite_force/style.css
  • http://dardenjewelers.com/wp-content/themes/elite_force/styles/blue.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
652.00B
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Traffic

Alexa
15392495

 Website security

IP
205.178.145.108
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Featured Designers, ( 605px from top )
  • H2 : Featured Collections, ( 605px from top )
  • H2 : We Buy Gold!, ( 605px from top )
  • H2 : Store Hours, ( 605px from top )
  • H2 : ABOUT US, ( 886px from top )
  • H2 : Why Buy Locally?, ( 1156px from top )

 Typos

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